# They said it was impossible... > They said it was impossible... + huge deals ending: free socks / lower prices for groups, companies & clubs! **Published by:** [News from RBC GranFondo](https://blog.rbcgranfondo.com/) **Published on:** 2026-07-25 **URL:** https://blog.rbcgranfondo.com/they-said-it-was-impossible ## Content Powerplay week - only 4 days to take action... If Brian can, what's to stop you? All photos (above and below) Chris Dutton A unicycle. Skateboard shoes. The Sea to Sky - conquered. They said it was impossible, but in 2025 Brian said "hold my beer". If Brian can, so can you. ⚡ The time has come to pull the trigger: Prices go up 23:59 PT Wednesday (July 29) - beat the rate rise now ps: Forte SOLD OUT - choose 55km Medio or 122km Gran Fondo instead. Register now Groups & clubs save even more! Groups get APRIL pricing before midnight Wednesday; clubs even lower! Everything is better together. Photo: Chris Dutton Groups / companies: Before midnight Wednesday, register your group of 5 or more and get more off with April pricing ($50 off August's price, per rider) ⚡Clubs receive even better deals: fixed January pricing year-round! Hit the button to take advantage... Group / club sign up Before midnight Wednesday: Buy a kit combo, get FREE SOCKS AND ARMWARMERS! Squad, assemble! Look sharp and ride-ready. Powerplay week is the time to save. It's the last chance to save on online registration, group prices, and secure guaranteed sizing on official apparel. To celebrate, we're giving you our best kit offer yet: get a FREE pair of socks and armwarmers (worth $57) when you buy a kit combo. Hurry! Ends midnight Wednesday (July 29) Shop official 2026 kit combos Time is running out! Tick tock... Powerplay week ends midnight THIS Wednesday Whether you're saving on North America's best Gran Fondo registration, official Sea to Sky apparel or group rates, make sure you've taken action before Wednesday Jul 29 at midnight. Register now & save (ends Wednesday 23:59 PT) Get FREE socks and arm warmers with a kit combo Club and group discounts We acknowledge the land on which we gather is the unceded territory of the Coast Salish Peoples, including the territories of the xʷməθkwəy̓əm (Musqueam), Skwxwú7mesh (Squamish), and Səl̓ílwətaʔ/Selilwitulh (Tsleil-Waututh) Nations. Thank you to our partners We gratefully acknowledge the financial support of the Province of British Columbia. ## Publication Information - [News from RBC GranFondo](https://blog.rbcgranfondo.com/): Publication homepage - [All Posts](https://blog.rbcgranfondo.com/): More posts from this publication - [RSS Feed](https://api.paragraph.com/blogs/rss/@rbcgranfondo): Subscribe to updates - [Twitter](https://twitter.com/rbcgranfondo): Follow on Twitter